The mobile phone has evolved into the smart phone with consumers and business people checking their emails, texting, surfing the web and using mobile apps on the go. It is always with them so your message is likely to be read within moments of it being received. It’s this instant turnaround that makes SMS a very effective form of marketing.
SMS is the perfect way to send alerts, reminders and
notifications, which are those things triggered by real world
events. For example, "A new 4 bed property in the area you are
interested in has just come on to the market [link]", "The office
will be closed this afternoon" or "Your prescription is
ready for collection".
SMS Marketing is also useful for offers and promotions. You can
target different types of people with different messages and get
your message in front of them quickly! With SMS marketing you are
guaranteed deliverability. Your content has to be useful and
relevant to the recipient but there is no junk folder or spam
filter to get in the way.
How should I use SMS Marketing?
SMS is a great way to communicate instantly. There are 3 main
types of messages which SMS is best suited to:
We all make appointments be they business meetings, industry
events, a hair cut or a dental appointment. We all do forget
sometimes too which can cost money both for the business providing
the service but also potentially a missed appointment fee for us
too. An SMS alert is not only a great reminder but can carry
other information too such as their visitor number, a link to
directions or the postcode for satnav users.
SMS notifications are quicker and more convenient than a letter
or a phone call. A property matching your requirements has just
come on to the market [Link]. The blue jacket you ordered is now in
stock and will be despatched shortly. Your membership renewal is
due in 7 days. Your prescription is ready for collection. Your car
has been repaired and will be ready for collection at 4pm.
Offers and Vouchers
Two for one, VIP pass, money off your next purchase can help to
increase footfall. Messages can be triggered by a date, someone's
birthday perhaps or they can be sent manually - it's a slow day in
the restaurant, so send all of your regulars a money off
Smart Messenger Features
Smart Messenger has full list management capabilities which
allow you to target certain types of contacts within your
lists. There is a built in safe guard to
prevent sending duplicate messages and
contacting unsubscribed contacts.
When you upload your list we automatically 'de-duplicate' so
that people will only get one copy of your message.
Smart Messenger allows you to upload 20 pieces of personal data
per contact. You can use these to be more targeted in your
approach. Uploading location, attendance and industry with each
contact record you can set up a filter to just message all of the
Safety Professionals, who attended your event and who are located
in the north.
Personalising your message is really easy within Smart
Messenger. It maybe just Dear Gary, Sue, Michael or it could be
much more that:
Thank you for your booking Gary. A double room has been booked
for 5th December
Hi Gary. Your car AG451LUX has been serviced and is ready for
Gary, you and Sue have free entry tonight when showing this text
Dear Gary, Thank you for your payment of £49.32 your account has
Website sign ups
Create forms to put on to your website so people can subscribe
to your mailing list or enter your competition. When completing the
form their details automatically get added to the corresponding
list in Smart Messenger so when you send your next message they get
These are handled automatically so if someone unsubscribes we
will mark the
contact and not send to them again. You can download a report of
unsubscribes at anytime should you wish to update your offline
Create today, send another day. When it comes to sending your
message it is important to pick the best time of day. Schedule your
message to go out when you want it to - today at 14:45, next
Tuesday at 9:15 or anytime within the next twelve months!
Smart Messenger has a full reporting suite so you can see how
many messages were sent, received, failed, and unsubscribed.
Follow up your text and integrate with Email Marketing
When uploading your list, just include an email address with
each contact and you will be able to email your contacts too, all
within Smart Messenger. You may choose to email them first and see
who clicks on the links within your messages and then just text
these people. Find out more about email marketing
Help & Support
Help files are available within Smart Messenger for you to
consult. We also include free 'Just Call Us' support as standard,
so if you have any questions or if you would like advice about how
best to create and send your message to achieve the best results
you simply need to 'Just Call Us'.