SMS Marketing

The mobile phone has evolved into the smart phone with consumers and business people checking their emails, texting, surfing the web and using mobile apps on the go. It is always with them so your message is likely to be read within moments of it being received. It’s this instant turnaround that makes SMS a very effective form of marketing.

SMS is the perfect way to send alerts, reminders and notifications, which are those things triggered by real world events. For example, "A new 4 bed property in the area you are interested in has just come on to the market [link]", "The office will be closed this afternoon" or "Your prescription is ready for collection". 

SMS Marketing is also useful for offers and promotions. You can target different types of people with different messages and get your message in front of them quickly! With SMS marketing you are guaranteed deliverability. Your content has to be useful and relevant to the recipient but there is no junk folder or spam filter to get in the way.

How should I use SMS Marketing?

SMS is a great way to communicate instantly. There are 3 main types of messages which SMS is best suited to:

SMS Reminders

We all make appointments be they business meetings, industry events, a hair cut or a dental appointment. We all do forget sometimes too which can cost money both for the business providing the service but also potentially a missed appointment fee for us too. An SMS alert is not only a great reminder but can carry other information too such as their visitor number, a link to directions or the postcode for satnav users.

SMS Notifications

SMS notifications are quicker and more convenient than a letter or a phone call. A property matching your requirements has just come on to the market [Link]. The blue jacket you ordered is now in stock and will be despatched shortly. Your membership renewal is due in 7 days. Your prescription is ready for collection. Your car has been repaired and will be ready for collection at 4pm.

Offers and Vouchers

Two for one, VIP pass, money off your next purchase can help to increase footfall. Messages can be triggered by a date, someone's birthday perhaps or they can be sent manually - it's a slow day in the restaurant, so send all of your regulars a money off coupon.

Smart Messenger Features

List Management

Smart Messenger has full list management capabilities which allow you to target certain types of contacts within your lists. There is a built in safe guard to prevent sending duplicate messages and contacting unsubscribed contacts.

Duplicates

When you upload your list we automatically 'de-duplicate' so that people will only get one copy of your message.

Targeted Messages

Smart Messenger allows you to upload 20 pieces of personal data per contact. You can use these to be more targeted in your approach. Uploading location, attendance and industry with each contact record you can set up a filter to just message all of the Safety Professionals, who attended your event and who are located in the north.

Get Personal

Personalising your message is really easy within Smart Messenger. It maybe just Dear Gary, Sue, Michael or it could be much more that:

Thank you for your booking Gary. A double room has been booked for 5th December

Hi Gary. Your car AG451LUX has been serviced and is ready for collection.

Gary, you and Sue have free entry tonight when showing this text message.

Dear Gary, Thank you for your payment of £49.32 your account has been activated.

Website sign ups

Create forms to put on to your website so people can subscribe to your mailing list or enter your competition. When completing the form their details automatically get added to the corresponding list in Smart Messenger so when you send your next message they get a copy!

Unsubscribes

These are handled automatically so if someone unsubscribes we will mark the
contact and not send to them again. You can download a report of unsubscribes at anytime should you wish to update your offline database.

Sending

Create today, send another day. When it comes to sending your message it is important to pick the best time of day. Schedule your message to go out when you want it to - today at 14:45, next Tuesday at 9:15 or anytime within the next twelve months!

Reporting

Smart Messenger has a full reporting suite so you can see how many messages were sent, received, failed, and unsubscribed.

Follow up your text and integrate with Email Marketing

When uploading your list, just include an email address with each contact and you will be able to email your contacts too, all within Smart Messenger. You may choose to email them first and see who clicks on the links within your messages and then just text these people. Find out more about email marketing

Help & Support

Help files are available within Smart Messenger for you to consult. We also include free 'Just Call Us' support as standard, so if you have any questions or if you would like advice about how best to create and send your message to achieve the best results you simply need to 'Just Call Us'.