Email Campaign Checklist

Friday, May 13, 2011

Is your subject line interesting and will it encourage people to open your marketing email?

Are ALL your links correct & going to the right place?

Have you created your plain text version of your email newsletter?

Do all the images in your email campaign have alt tags & link to the right place?

Is you marketing email personalised (ie, dear John), if so is your list in the right format?

Have you put social share links in and do they link to the right places?

Do you need a web version of your email Newsletter?

Is your email marketing tracking set up for link tracking and tracking in Google Analytics?

Have you checked how your email looks in various email clients?

Have you done a deliverabliity check for spam filters, formatting isues?

Cost Effective SMS & Email Marketing