Snap-on Industrial choose Norfolk website designers 101 to provide email marketing services via Smart Messenger.

"I was very impressed with the service I received from Smart Messenger. I was given expert training over the phone where the functionality of the system was explained to me in a very patient and comprehensive manner.

I feel completely reassured to have the help, advice and support available to me when I need it. Having used email marketing in the past I had my reservations, however I am now convinced this is the way forward. Having the support and guidance in my email marketing campaigns means I have more time for business."

Ian Goodenough
Business Development Manager, Snap-on Industrial

To find out more about Smart Messenger email marketing request an information pack

You are looking at your email campaign report and you see that you have had a few hard bounces.

What is a hard bounce?

A hard bounce is where there is a permanent issue with the email address you are trying to send to.

There are a number of reasons for a hard bounce including

• A typo in the email address
• The email address no longer exists
• The email address is incorrect
• The domain name is misspelt
• The domain name no longer exists
• The mail server has blocked you

Smart Messenger automatically removes hard bounces from your contact lists and places them in your suppression list. This means that you don't email them again and you also have a record of all of your hard bounces.

Your email campaign report in Smart Messenger gives you details of all of your bounces so you may wish to contact people to see if you can obtain a new / correct email address for them so they do not miss out on your email campaigns.

Related posts:

What is a soft bounce?

What is the difference between a hard and a soft bounce?

In general terms a 'bounce' is where an email has reached your recipients mail server and the mail server has sent a message back to inform you that it hasn't been delivered.

There are a whole range of reasons as to why a bounce occurs. However they are split in to two types of bounce a hard bounce and a soft bounce.

What is a soft bounce?

A soft bounce is where an email address does exist but it has not made it into their inbox.

What is a hard bounce?

A hard bounce is where your recipients email address doesn't exist or if their mail server has blocked you.

Should I do anything when an email bounces?

Smart Messenger automatically handles your bounces so you do not need to worry about sending to email addresses that you now know no longer exist. It is a good idea to keep your own database up to date with this information, you can do this on a campaign by campaign basis by downloading the bounce report or your can do this periodically by downloading your suppression list.

Depending on who you are sending to you may like to keep an eye on which emails are bouncing as if the bounce happens due to a typo a customer could be missing out on your communications! A quick phone call to check their email address can get your messages in front of them.

So you have a few emails that have soft bounced? What is a soft bounce? You ask yourself. Well a soft bounce is where your email has been received by your recipient's mail server but could not be delivered. A soft bounce is to notify you of a temporary issue.

Why did my email soft bounce?

There are a number of reasons for a soft bounce including:

• Recipients mail server is down or busy
• Recipients mailbox is full
• The message you have sent is too large

What should I do when I get a soft bounce?

Smart Messenger automatically handles bounces for you so there is no immediate need to do anything.

You may wish to consider calling the affected recipient to check all is ok and that they haven't changed their email address to keep your data up to date.

Related posts:

What is a hard bounce?

What is the difference between a hard and a soft bounce?

You have created a fantastic email with a wonderful message just begging to be read. You have sent it to your contacts.... now what?

Wouldn't it be great if some of your contacts forwarded your email to their friends? They may well do this and you will see this in our reporting. But you could get even more people to read your message.

By adding social share links to your email you encourage your contacts to share your email with their friends on their social networks this can significantly increase your readership and may even encourage people to subscribe to your emails.

Example:
If you send Susan an email and she forwards it to her 5 friends who she thinks may be interested that's potentially 5 more people that will see your message. If Susan shares it on her facebook page where she has 200 friends and you only reach 10% of these that's 20 people - 4 times more than she would have forwarded it to.

The social share buttons can be found in the building blocks section of the Drag and Drop editor in your Smart Messenger account

Don't you just hate it when you forget to save your work and your computer crashes? Or have you ever written a message, saved it and realised that you've accidently deleted some content that you shouldn't have?

With the Smart Messenger restore function we help ease the pain.

The restore function can be found under the 'Utilities' menu, which is found where you edit your campaign. Simply click 'Utilities', then click 'restore' and choose the version you wish to revert to.

We perform regular automatic saves of your message which you can restore back to, however nothing beats a proper manual save so please do save your message regularly.

If you would like to know more contact Octavia 01603 858250.

Smart Messenger allows you to give users such as a new team member or a designer their own login to your account. You can also restrict which parts of the system they have access to and whether they can send out campaigns or not.

To set up a new user simply go to the managed users section in the 'My Account' menu (top right), add their details and set their access level.

If the person requiring access is new to Smart Messenger they may like our 'Getting Started' guide. To request a copy please email Octavia@101ltd.com

Smart Messenger has provided businesses with an easy, cost effective email marketing solution for the last ten years. In this time the standard monthly fee has never increased. The service however, has grown and developed to keep ahead of clients needs and expectations.

As it is our tenth year of email marketing we thought it would be nice to mark the occasion with some cake! Cake designer Minette from Candii Clouds created a wonderful cake for us. Complete with an iPad, balloons and banner all made from icing! The cake was cut and enjoyed by visitors to the Chamber of Commerce B2B event in March.

I believe the reason Smart Messenger has stood the test of time is down to our approach. We get to know our clients and their business and provide campaign advice and guidance as part of our standard service."

Holly Stibbon, Director.

We will be exhibiting at the Huntingdon Business Fair at the Wood Green Animal sheltor in Huntingdon. Organised by the Cambridgeshire Chamber of Commerce, Huntingdon's premier business-to-business exhibition returns to Wood Green Animal Shelter on Thursday 18th April, in partnership with the Federation of Small Businesses.

Come and talk to us about Email Marketing or just pop over for a chat, some cake and enter our prize draw.

Event Address:

Wood Green Animal Shelter
London Road
Godmanchester
nr Huntingdon
PE29 2NH

Visit us on Thursday 14th March 2013 at the Norfolk Chamber of Commerce Opportunities 2013 business event. It is being held at the Norwich City Football ground from 10am until 5pm.

This year Smart Messenger will be celebrating 10 years of providing email marketing to our clients. Join us at 3.30pm for a slice of cake and find our why our Smart Messenger system is better than ever.

So come and talk to us about E-Mail Marketing and SMS Marketing or just come and say hello.

If you want learn more about email marketing and how to use it correctly then please join us at 2.30pm in the Workshop Area. Our Sales Manager David will be delivering an email marketing masterclass for attendees of the event. You can get more information about this workshop here.

Opportunities 2012 is a brand new, exciting event which is a must-attend for all Norfolk businesses. There are four events in one, each designed to help local businesses find new business, tap into supply chains, learn a new business skill and 'unlock' growth opportunities. See the website for more details.

We hope to see you there.